Privacy Policy for the Farmfed Meat® Online Store

Effective Date: 2 February 2026

This Privacy Policy describes how Farmfed Meat ("we," "us," or "our") collects, uses, processes, and protects your personal information when you use our online store ("Website"). We are committed to protecting your privacy and handling your personal information in accordance with the Protection of Personal Information Act, 4 of 2013 ("POPIA"), and other applicable South African laws.

By accessing or using our website, you agree to the terms of this Privacy Policy. If you do not agree with these terms, please do not use our website.

1. Definitions

• "Personal Information": Means information relating to an identifiable, living, natural person, and where it is applicable, an identifiable, existing juristic person, including, but not limited to:
  • Name and surname
  • Contact information (email address, phone number, physical address)
  • Payment information (credit/debit card details, bank account details)
  • Order history and preferences
  • Location information (e.g., for delivery purposes)
  • IP address, browser type, and device information
  • Any other information that allows us to identify you as an individual or legal entity.
• "Processing": Means any operation or activity or any set of operations, whether by automatic means, concerning personal information, including:
  • The collection, receipt, recording, organisation, collation, storage, updating or modification, retrieval, alteration, consultation or use.
  • Dissemination using transmission, distribution or making available in any other form; or
  • Merging, linking, as well as restriction, degradation, erasure or destruction of information.
• "Responsible Party": Farmfed Meat, which determines the purpose and means of processing personal information.
• "Data Subject": You, the individual or juristic person whose personal information is being processed.
• "Operator": Any third party who processes personal information on behalf of Farmfed Meat.

2. Collection of Personal Information

We collect personal information directly from you when you:

• Create an account on our website.
• Place an order for products.
• Subscribe to our newsletter or marketing communications.
• Contact us through our website forms, email, or phone.
• Participate in surveys, contests, or promotions.
• Interact with us on social media.

2.1 Categories of Personal Information Collected

Account Information

• Email address (required for registration and order confirmation)
• Password (stored securely and cannot be viewed by anyone)
• Name (first name and last name)
• Phone number
• Billing address (street address)

Order & Transaction Information

• Order history (products ordered, quantities, prices, delivery dates)
• Invoice records (order confirmations, payment details, delivery status)
• Payment information (processed through secure payment gateways; we do not store credit card details)

Automatically Collected Information

• Session data (to keep you logged in securely)
• Login timestamps (when you access your account)
• Activity logs (actions performed on your account for security purposes)

Communication Information

• Messages you send us through contact forms or email
• Temporary security codes for password recovery

We may also collect certain information automatically as you navigate through the website, including usage details, IP addresses, and information collected through cookies and other tracking technologies.

3. Purpose of Processing Personal Information

We process your personal information for the following purposes:

• To process and fulfil your orders: This includes processing payments, arranging delivery, and communicating with you about your order.
• To manage your account: To enable you to access and manage your profile, view order history, and track shipments.
• To communicate with you: To respond to your inquiries, provide customer support, send transactional notifications, and share updates about our products and services.
• For marketing and promotional purposes (with your explicit consent): To send you newsletters, special offers, and information about new products that may be of interest to you. You have the right to opt out of these communications at any time.
• To improve our website and services: To understand how you use our website, analyse trends, and enhance your shopping experience.
• For security and fraud prevention: To protect our website, customers, and business from fraudulent transactions and other illegal activities.
• To comply with legal and regulatory obligations, including tax, accounting, and consumer protection laws in South Africa.

4. Lawful Basis for Processing

We will only process your personal information when we have a lawful basis to do so, as permitted by POPIA. This includes:

• Your explicit consent: Where you have given us clear consent for specific processing purposes.
• Necessary for the performance of a contract: When processing is required to fulfil an order, you have placed or to provide a service you have requested.
• Compliance with a legal obligation: When processing is necessary to meet our legal duties (e.g., tax regulations).
• Legitimate interests: When processing is necessary for our legitimate business interests, provided that your fundamental rights and freedoms are not overridden (e.g., for security, analytics, and service improvement).

5. Disclosure of Personal Information

We may share your personal information with the following categories of third parties, strictly for the purposes outlined in this policy and in compliance with POPIA:

5.1 Third Parties We Share With

• Service Providers (Operators): Third parties who perform services on our behalf, such as payment processors, delivery companies, IT and hosting providers, and marketing service providers. These operators are bound by confidentiality agreements and POPIA compliance requirements.
• Payment processors: For secure payment processing only (subject to PCI-DSS compliance)
• Delivery partners: Your name, phone, and address for delivery coordination only
• Hosted service providers: Subject to confidentiality agreements
• Legal and Regulatory Authorities: When required by law, court order, or to protect our rights, property, or safety, or the rights, property, or safety of others.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the new entity.
• With your consent: We may share your information with other third parties if you have provided your explicit consent to do so.

5.2 Third Parties We Do NOT Share With

• Marketing agencies or advertisers (without your explicit consent)
• Data brokers or data aggregators
• Social media platforms

We will not sell, rent, or trade your personal information to third parties for their independent marketing purposes without your explicit consent.

6. Security of Personal Information

We are committed to protecting your personal information and implementing appropriate technical and organisational measures to safeguard it against unauthorised access, alteration, disclosure, loss, or destruction.

6.1 Data Protection

Your personal information is protected using industry-standard security methods.

• Sensitive information is encrypted (scrambled) before storage
• All sensitive data is protected against unauthorized access

6.2 Password Security

• Passwords are stored securely and cannot be viewed or recovered by our staff
• We never ask you to share your password via email or phone
• Always change your password if you suspect unauthorized access

6.3 Connection Security

• All communication between your device and our website is encrypted and secure
• Our website uses secure HTTPS connection (you'll see a lock icon in your browser)
• Login information and payment details are protected during transmission

6.4 Session Management

• Your login session automatically expires after a period of inactivity for your safety
• You will need to log in again after your session expires
• Expired sessions cannot be used to access your account

6.5 Additional Security Measures

• Only authorized staff members can access your personal information
• Regular security checks to identify and fix potential vulnerabilities
• All user activities are logged for security purposes
• Extra security features to prevent unauthorized access
• Employee training on data privacy and security best practices
• Secure physical storage of any printed documents containing your information

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

7. Retention of Personal Information

We will retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. This period is determined by considering:

• The purpose for which the information was collected.
• Legal and regulatory requirements.
• Our legitimate business needs.
• The nature and sensitivity of the information.

7.1 Specific Retention Periods

• Account data: Kept while your account is active, deleted upon your request
• Order history: Kept for accounting and tax compliance as required by law
• Session data: Automatically deleted when you log out or after inactivity
• Activity logs: Kept for security purposes and deleted after a reasonable period

7.2 Your Right to Deletion

You may request deletion of your account and associated data by contacting us. Please note:

• Some data may be retained for legal, tax, or compliance reasons
• Deletion requests will be processed within 30 days

8. Your Rights as a Data Subject

Under POPIA, you have the following rights regarding your personal information:

• Right to be informed: To know what personal information we collect and how we process it (as outlined in this Privacy Policy).
• Right to access: To request access to the personal information we hold about you. We may require proof of identity before providing this information.
• Right to rectification: To request that inaccurate or incomplete personal information be corrected or updated.
• Right to erasure (right to be forgotten): To request the deletion or destruction of your personal information under certain circumstances (e.g., if it is no longer necessary for the purpose for which it was collected).
• Right to object to processing: To object to the processing of your personal information under certain circumstances, including for direct marketing purposes.
• Right to restrict processing: To request that we limit the way we use your personal information under certain circumstances.
• Right to data portability: To request that your personal information be transferred to another organisation in a structured, commonly used, and machine-readable format.
• Right to withdraw consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.
• Right to complain: To complain to the Information Regulator if you believe your rights under POPIA have been violated.

Information Regulator contact details:

• Website: https://www.justice.gov.za/inforeg/
• Email: complaints.IR@justice.gov.za

To exercise any of these rights, please contact us using the details provided in Section 10.

9. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic, and understand where our visitors are coming from.

9.1 What are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. Cookies are widely used to make websites work, or to make them work more efficiently, as well as to provide information to the owners of the site.

Cookies allow a website to recognise your device and remember information about your visit, such as your preferred language, login details, and other settings. This can make your next visit easier and the site more useful to you.

In addition to cookies, we may use other similar technologies such as web beacons, pixels, tags, and scripts. References to “cookies” in this Policy include all such similar technologies.

9.2 Session Cookies

We use cookies to:

• Keep you logged into your account during your shopping session
• Remember your shopping cart items
• Remember your preferences

Your login session will automatically expire when you close your browser or after a period of inactivity for your safety.

9.3 Cookie Security

Our cookies are protected with security features to prevent unauthorized access to your account.

9.4 Third-Party Tracking

• We may use Google Analytics for anonymized traffic analysis
• Google Analytics respects Do Not Track signals
• No personally identifiable information is sent to Google Analytics
• You can opt-out via Google's opt-out browser extension

9.5 Your Control Over Cookies

Most web browsers allow you to control cookies through their settings. You can choose to block or delete cookies, but this may affect the functionality of our website. By continuing to use our website after this notice, you consent to our use of cookies as described.

10. Contact Us

If you have any questions about this Privacy Policy, our data practices, or if you wish to exercise any of your rights, please contact us:

• Farmfed Email: orders@farmfed.co.za
• Phone: Cas – 078 894 1786
• Physical Address: 44 Kerk Street, Lichtenburg, 2740, North West, South Africa.

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the updated policy on our website with a revised "Effective Date." We encourage you to review this Privacy Policy periodically.

12. Data Validation and Security

We validate all information you enter on our website to ensure it is safe and legitimate. Your information is checked to prevent unauthorized access and malicious activity.

13. Security Testing and Reporting

We regularly test our website for security vulnerabilities to protect your information.

If you discover a security issue, please report it immediately to orders@farmfed.co.za. We ask that you do not attempt unauthorized testing or access of our systems.

14. Access to Your Data

14.1 Data Portability

You have the right to receive your personal data in a structured, machine-readable format and to transmit that data to another controller without hindrance from us.

14.2 How to Exercise Your Rights

To exercise any of your rights under this Privacy Policy or POPIA, contact us at:

• Email: orders@farmfed.co.za
• Phone: Cas – 078 894 1786
• Physical Address: 44 Kerk Street, Lichtenburg, 2740, North West, South Africa

We will respond to your request within 30 days as required by POPIA.

Disclaimer: This privacy policy template is provided for informational purposes only and should not be considered legal advice. It is essential to consult with a legal professional to ensure full compliance with POPIA and other relevant South African laws, as specific business operations may require additional clauses or considerations.

Please read this Terms and Conditions Agreement carefully before using the Farmfed Meat website.

By using farmfed.co.za, you confirm that you accept these Terms and Conditions Agreement and will comply with it. If you do not agree to this Terms and Conditions Agreement, you must not use farmfed.co.za in any way. This Terms and Conditions Agreement is written in English.

1. TERMS OF USE

1.1. These Terms and Conditions Agreement, together with all documents referred to in it, outline the terms for using our website, applications, platforms, services, and any interaction with farmfed.co.za, including but not limited to:

• www.farmfed.co.za
• Any Farmfed Meat related website(s) and/or channel(s)
• Via personal computer, mobile, web, wireless console, desktop, and any other technology or device
• Any other applications (including Google Android and Apple iOS apps)
• Via third-party sites or links (including social media sites)

(Collectively referred to as "our site").

1.2. This Terms and Conditions Agreement apply to all users of our site. A "user" is anyone who uses our site. Use includes:

• Accessing our site
• Browsing our site
• Registering to use farmfed.co.za

1.3. Please note that your use of our site via third-party media (including mobile/tablet apps and third-party sites/links) and any third-party services connected to our site (including YouTube, Facebook, X) may be subject to separate terms and conditions provided by the relevant third party(ies). You are responsible for reviewing these and using such media/services at your own risk.

1.4. In the event of a breach of these terms, the spirit of these terms, or any action we deem obscene, illegal, defamatory, derogatory, or harmful to our reputation, we reserve the right to take appropriate action, including:

• Disabling your account
• Removing content provided by you
• Implementing technical and/or legal measures to prevent your use of our site and/or interaction with farmfed.co.za in any way.

We may not offer a refund in such circumstances. This does not limit other remedies available to us.

2. OTHER APPLICABLE TERMS

The terms of all policies and agreements mentioned on our site are incorporated into these terms of use and apply to your use of our site and/or participation with farmfed.co.za in any way, including:

• Our Acceptable Use Policy: Sets out permitted and prohibited uses of our site. Compliance is required when using any aspect of our site or contributing content.
• Our Privacy Policy: Details how we process personal data collected from you or provided by you. By using our site, you consent to this processing and warrant the accuracy of all provided data.
• Our Cookies Policy: Provides information about the cookies on our site.

3. INFORMATION ABOUT US

3.1. Our site is operated by Farmfed Meat (Pty) Ltd (referred to as "we" or "us"). We are registered in South Africa under company registration number: MPower Abattoirs (PTY) Ltd | Reg No: 2017/187104/07

3.2. Our site is made available for:

• Selling and promoting our quality farm-fresh meat products
• Offering cooking tips and recipes

3.3. Our site acts as a hosting service for any content, contribution, or information uploaded, posted, or otherwise provided.

4. CHANGES TO THESE TERMS

4.1. We may revise these terms of use at any time by amending these pages. Please check this page periodically for changes. Your continued use of our site and/or interaction with farmfed.co.za constitutes acceptance of these changes.

4.2. You are bound by the terms of use in place at the time of your use of any part of our site and/or interaction with farmfed.co.za.

5. CHANGES TO OUR SITE

5.1. We may update our site and change its content at any time. However, content may be outdated or inaccurate, and we are under no obligation to update it.

5.2. We may release new services, rules, features, tools, resources, or versions of our site (or parts thereof). These will be subject to these terms of use and any additional terms released for specific services or features.

6. ACCESSING OUR SITE

6.1. Access to our site is provided free of charge.

6.2. We do not guarantee uninterrupted availability of our site or its content. Access is temporary, and we may suspend, withdraw, discontinue, or change any part of our site without notice. We are not liable for any unavailability.

6.3. You are responsible for all arrangements and costs associated with accessing our site (including service provider charges and transaction fees).

6.4. You are also responsible for ensuring that anyone accessing our site through your internet connection is aware of and complies with these terms of use and any other applicable terms and conditions.

7. YOUR ACCOUNT AND PASSWORD

7.1. Browsing our site does not require registration. However, an account is required for purchases.

7.2. Registration requires providing certain information (including your real name and email address). You must ensure all information provided is and remains valid, accurate, and up to date.

7.3. Providing false personal information or creating an account for someone else without permission is prohibited.

7.4. If your account is disabled, you must not create another without our permission.

7.5. Your email address and other personal information will be treated according to our Privacy Policy.

7.6. Your username, password, and any security information must be kept confidential.

7.7. You are solely responsible for maintaining the confidentiality and security of your username and password and for all activity under your account.

7.8. If you suspect unauthorised access to your account, notify us promptly at orders@farmfed.co.za and change your password immediately.

7.9. We have the right to disable, suspend, cancel, remove, or reassign accounts, usernames, and passwords without prior notice in appropriate circumstances, including suspected violations of these terms or infringement of third-party rights or applicable laws.

7.10. You are solely responsible and liable for all uses of farmfed.co.za products or services under your username and for any User Content (as defined in paragraph 10), including any consequences of using or publishing such User Content.

7.11. For paid services, the owner of the user account and/or User Content is considered the person whose billing information was used for the purchase. However, we reserve the right to determine ownership at our sole discretion.

8. GENERAL

8.1. All purchases are subject to approval and validation upon successful checkout and payment via our secure payment gateway(s).

8.2. Products acknowledged upon pick-up are considered order completion, and returns for poor quality after pick-up will not be accepted.

8.3. The website, farmfed.co.za takes precautions to ensure product quality for pick-up. Customers are responsible for proper handling and storage after pick-up.

8.4. The website, farmfed.co.za reserves the right to reject claims for product mishandling or incorrect storage after the product has been picked up in good condition.

9. INTELLECTUAL PROPERTY RIGHTS

9.1. We are the owner or licensee of all intellectual property rights in our site and its content, including trademarks. We are the licensee of all user-uploaded content as per the licenses in paragraph 11.

9.2. All rights, title, and interest in farmfed.co.za services, including copyrightable materials, artwork, graphics, images, literary work, code, applications, designs, animations, interfaces, methods, products, algorithms, data, interactive features, advertising tools, inventions, trade secrets, logos, domains, URLs, trademarks, service marks, trade names, and other proprietary identifiers, whether registered or registrable, and their derivations, are owned by and/or licensed to us.

9.3. Subject to your compliance with these terms and payment of fees, we grant you a non-exclusive, non-transferable, non-sublicensable, revocable, limited license to use the farmfed.co.za services upon account creation and for as long as we provide the services.

9.4. You may print one copy and download extracts of webpages for personal use and share content posted on our site.

9.5. You must not modify printed or downloaded materials or use illustrations, photos, video, audio, or graphics separately from the accompanying text.

9.6. Our status (and that of any identified contributors) as authors of content on our site must always be acknowledged.

9.7. Unless explicitly stated in these terms, you must not use or authorise commercial use of any content on our site without obtaining a license from us, our licensors, or relevant third parties, including copyright holders of user-uploaded content.

9.8. If you breach these terms by printing, copying, or downloading any part of our site, your right to use our site will cease immediately, and you must return or destroy any copies at our discretion.

10. LINKING TO OUR SITE

10.1. If you create a personalised account with farmfed.co.za, you may link to any public-facing page of your account, provided the link is fair, legal, not obscene or defamatory, does not harm our reputation or other users, and does not suggest endorsement where none exists.

10.2. You must not establish a link implying any association, approval, or endorsement where none exists.

10.3. We reserve the right to withdraw linking permission without notice.

10.4. The website or channel providing the link must comply with the content standards in our Acceptable Use Policy.

11. FEES

Suppose any payment by you or a third party for your Farmfed Meat account is declined, charged back, or rejected. In that case, it constitutes a breach of your payment obligations, and your access to farmfed.co.za services may be disabled or terminated. We reserve the right to dispute any chargeback and to pursue all available rights and remedies, including informing authorities and/or initiating legal proceedings to recover outstanding sums.

12. E-COMMERCE ACTIVITIES

You are solely responsible for all e-commerce-related activities, promotions, and content within your User Content, and for complying with all applicable laws. We are not responsible for any transactions, your relationship with E-Commerce service providers, or their actions.

13. NO RELIANCE ON INFORMATION

13.1. Content and information on our site are for general information only and do not constitute advice. You should seek professional or specialist advice before acting or refraining from acting based on our site's content, including user-uploaded content.

13.2. We do not provide legal advice regarding laws applicable to the use of farmfed.co.za products or services.

13.3. While we may attempt to update site information, we make no guarantees about its accuracy, completeness, or timeliness.

14. LIMITATION OF OUR LIABILITY

14.1. Nothing in these terms excludes or limits our liability for death or personal injury resulting from our negligence, fraud, or any other liability that cannot be excluded or limited by South African law.

14.2. To the extent permitted by law, we exclude all conditions, warranties, representations, or other terms, whether express or implied, that may apply to our site, its content, or any interaction with farmfed.co.za.

14.3. We will not be liable to you, any user, or any third party for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising from or in connection with:

• Use of, or inability to use, our site
• Use of or reliance on any content (including User Content) displayed on our site
• Participation in and/or interaction with farmfed.co.za in any way
• Breach of these terms of use by users

14.4. You agree not to use our site for commercial or business purposes other than as intended by farmfed.co.za products, and we are not liable for any loss of profit, business, business interruption, business opportunity, or career enhancement or opportunity.

14.5. You acknowledge that our site is for facilitating, operating, and promoting Farmfed Meat and agree to use it accordingly.

14.6. We are not liable for any virus, distributed denial-of-service attack, trojan, worm, logic bomb, malicious software or code, bug, glitch, error, delay, inaccuracy, or other harmful material that may affect your technology, devices, applications, programs, data, User Content, or other material due to your use of our site, downloading content, or visiting linked websites or services.

14.7. We assume no responsibility for the content of linked websites or services and are not liable for any loss or damage from their use.

14.8. By using our site and/or interacting with farmfed.co.za, you irrevocably waive any claim against us, our subsidiaries, affiliates, successors, assigns, employees, agents, directors, officers, or shareholders regarding the foregoing.

14.9. Without limiting the above, we are not liable for any loss or damage arising from any "take down" initiated by or at the request/direction/cooperation of any Internet Service Provider (ISP).

14.10. Without limiting the above, we are not liable for any loss or damage arising from issues related to any Internet Service Provider (ISP) and/or any associated server.

14.11. Without limiting the above, you acknowledge that we may "roll back" to earlier versions of our site at any time and are not liable for any resulting loss or damage.

14.12. You agree to indemnify us for any claims, losses, expenses, damages, costs (including legal fees), and liabilities arising from your use of our site, interaction with farmfed.co.za, any breach of these terms, any unlawful or improper use of our site, or your violation of any law or third-party rights.

15. FARMFED MEAT'S REFUND POLICY

At Farmfed Meat, we pride ourselves on delivering the freshest, highest-quality meat directly to your door via five collection points in the North West province. Your satisfaction is paramount. Due to the perishable nature of our products, our refund policy is designed to ensure food safety and fair resolution for genuine concerns.

15.1. Eligibility for Refund or Replacement: You may be eligible for a refund or replacement if:

• The product delivered is incorrect (e.g., wrong cut or type of meat).
• The product is visibly damaged upon arrival or significantly spoiled.
• The product quality is demonstrably below our high standards (e.g., unexpected off-odour, unusual discolouration beyond normal variations).

15.2. Non-Eligibility for Refund or Replacement: We generally cannot offer refunds or replacements if:

• You have simply changed your mind after the order has been dispatched.
• The product has been partially or fully consumed.
• The product has been stored improperly after delivery (e.g., left unrefrigerated, refrozen after thawing).
• The concern is reported outside the specified timeframe (see point 3).
• Minor variations in appearance or weight that are within acceptable industry standards.
• Thawing of frozen product that is still cold to the touch and safe for immediate refrigeration/freezing upon delivery (this is normal during transit).

15.3. Reporting Issues (Timeframe is Critical): Due to the perishable nature of meat, all concerns regarding your order must be reported within 24 hours of delivery. Claims made after this period may not be eligible for review.

15.4. How to Initiate a Claim: To request a refund or replacement, please follow these steps:

• Contact us immediately within 24 hours of delivery via:
  • Email: orders@farmfed.co.za
  • Phone/WhatsApp: Cas – 078 894 1786
• Provide the following information:
  • Your Order Number.
  • A clear description of the issue.
  • Clear photographs or videos of the affected product, its packaging, and the delivery box, if applicable. This evidence is crucial for our assessment.

15.5 Assessment and Resolution: Upon receiving your claim and supporting evidence, our team will review the issue thoroughly. We may require further information or arrange for an inspection in certain cases.

• If your claim is approved, we will offer you a full refund to your original payment method, or a replacement of the affected product with your next order or via a separate delivery, at our discretion.
• You will be notified of our decision via email or phone within 2-3 business days of receiving your complete claim.

15.6. Collection Issues: If your order is damaged, is lost, or is significantly delayed due to issues on our end or with our delivery partners, please contact us immediately. We will investigate and arrange for a refund or re-collection as appropriate.

15.7 Policy Updates: Farmfed Meat reserves the right to modify this refund policy at any time. Any changes will be effective immediately upon posting on our website.